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This week at work, women doing cool things, and copy resource of the week (+ a hiatus)
Kimberly Houston
October 05, 2025
Hey, hi, howdy, and welcome to Issue #50 of The Subhead, a bi-weekly newsletter about copywriting, marketing & media, and a look at some of the women who make it great.
In today’s edition:
✨ This week at work
✨ Women Doing Cool Things Round-Up
✨ Copy Resource of the Week Throwback: Headline Analyzer Tool
✨ Just for Fun
✨ Taking a Hiatus
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This week at work
This week at my day job, I got to do a landing page review + feedback project.
This is beyond my usual scope of work there, as my job typically involves writing articles on healthcare topics for our hospital and doctor’s practice clients, which I love, nerd that I am.
But you know what? The landing page project made me miss all those websites, landing pages, email sequences and other straight up copywriting projects I used to write on the regular as a freelancer.
Which is a good natural transition for mentioning that I do still take on the occasional freelance copywriting project, should you or someone you know ever have a need.
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Women Doing Cool Things Link Round-Up
Here are some stories I’ve read recently that I thought were worth sharing:
Eleven standout players keeping the south’s six-string traditions front and center
I hesitated to open this article, because I erroneously believed I knew what I’d find … and I was wrong. Very glad to see there were some women on this list.
Stacy Brown-Philpot, TaskRabbit’s former chief executive officer, secured $172 million for her new venture fund, Cherryrock Capital. The fund focuses on investing at the Series A and B stages in companies led by underinvested entrepreneurs.
‘They’re Small but They’re Mighty.’ Meet the Wisconsin Sisters Healing the Land.
The women of Holy Wisdom Monastery have restored 170 acres of native prairie and oak savanna. “Humans need creation to find ourselves,” one said.
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Copy Resource of the Week Throwback: Headline Analyzer Tool
I previously shared this handy headline analyzer tool almost one whole year ago – how time flies!
Anyhoo, though I don’t typically use such tools when I write copy unless I’m in a real pinch, I happened to use this one recently for a tiny part of one project.
And it struck me that this simple headline analyzer is not just a convenient tool for evaluating and improving headlines.
It’s also useful for understanding the rationale behind effective copy beyond headlines, because of the context & explanation it shares.
If you pay close attention to the feedback you receive on your headlines, you’ll understand how to write better, more compelling copy for any other copy asset or deliverable you need to create as well.
It’s super easy to use. Simply enter a headline in the space provided and click on “analyze.”
You’ll be given an overall Headline Quality Score, along with individual scores for things like relevance, punchiness, clarity, catchiness, context and emotional impact.
You’ll also get a breakdown of why you received the scores you did – which is helpful for your writing going forward, so you’ll know what to replicate, what to improve and what to ditch.
Get your copy learnin’ on here:
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Just for Fun
Ever struggled to fold fitted sheets?
Here is a HI-LAR-I-OUS article on how to do just that, with step-by-step illustrated instructions that will teach you how to do it properly, while at the same time making you LOL.
“If it helps, you can imagine you are in hand-to-hand combat with a cloth demon,” says Dave Gauer, this article’s very entertaining author.
There’s even some fitted sheet history down at the bottom of the article, should you want to impress your friends with exciting trivia about the Legend of the Two Patents, for example.
I could not love this article more; it’s what the internet was made for:
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Taking a Hiatus
I’ve thought about it, and I’ve thought about it …
… and I’ve decided to take a hiatus from this newsletter for a couple of months, possibly through the end of 2025.
I won’t bore you with every detail of my thought process leading up to this decision, but it’s something that’s been on my mind for a while.
What I will say is that I want the space to work on another creative project that’s near and dear to my heart for a couple of months, unencumbered by any other obligations apart from my day job.
Plus, as I mentioned in a recent issue, I want to make this newsletter better, more useful. It needs a serious glow-up. I’m still trying to work out what that looks like, but I need time and energy to focus on figuring it out.
I’ve found that, unlike other go-getters who can handle a full-time job, and a newsletter, and a couple of side hustles and doing all-the-other-things-all-at-once, I simply cannot. 😊
So that’s the skinny on that.
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That’s it for this week, my friend.
As always, thanks for reading, I appreciate you!
Be well. Stay curious. See you again in a bit.
Warmly,
Kimberly