The Subhead, Issue #1

Hello, hello, and welcome to the first edition of The Subhead, a bi-weekly newsletter about copywriting, marketing & media, and a look at some of the women who make it great.

Here’s what’s on deck in today’s edition:

· Differentiation deep dive

· Women in advertising

· Resources Roundup

Differentiation Deep Dive

Is your boring brand personality killing your sales?

Here’s a breakdown of how beloved brand Saddleback Leather uses storytelling, quirky brand personality and stand-out copy to differentiate in a crowded, competitive market and generate enviable revenue.

Women in advertising: Laurel Cutler

Why do we so often hear about famous men in the ad world, but so seldom about women who made a big splash in advertising?

Laurel Cutler spent five successful decades working on Madison Avenue when it wasn’t all that common for women. Learn more about her career here. [←This is very a tiny taste of what she accomplished.  I’m working on a longer profile which I’ll share soon!]

Resources Roundup: Welcome Emails

Have an email list or newsletter?

Then you already know the critical importance of sending a welcome email the second someone signs up to your list.

But what should you say in that all-important first ever contact with your new subscriber?

Here are some templates and ideas to get you started.

From the fine folks at ConvertKit, we have, 10 welcome email examples that instantly win over new subscribers [+ free-to-use templates]

From Active Campaign, here’s 7 Welcome Email Examples: How to Write Great Welcome Emails.

And finally, from my favorite newsletter platform, Beehiiv, I present to you, Welcome Email Templates and Why You Need One.

And that’s it for this week.

I hope you enjoyed the first issue.

I’ll be experimenting with topics & content categories going forward, so if you have ideas or suggestions, feel free to hit reply and let me know!

Warmly,

Kimberly