Nothing new to report, plus trailblazing women in media and copy resource of the week

Hey, hi, howdy, and welcome to Issue #47 of The Subhead, a bi-weekly newsletter about copywriting, marketing & media, and a look at some of the women who make it great.

In today’s edition:

✨ This week

✨ Trailblazing Women in Media: Gloria Founders Leslie Price and Michelle Curb

✨ Copy Resource of the Week: 700 Power Words to Drive Traffic, Engage Readers & Increase Conversions

✨ Just for Fun

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This week

Nothing new on the work or life front here, aka, my life is pretty boring, just the way I like it. So, I’ll just jump right in, if you’re ok with that. 😊

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Trailblazing Women in Media: Gloria Founders Leslie Price and Michelle Curb

Gloria is a lifestyle media brand & newsletter for adult women, featuring expert interviews, health information, shopping recommendations, and more.

Co-founders Michelle Curb and Leslie Price, media veterans with a deep bench of experience, launched the publication in 2021 to address what they saw as a gap in the market for women who “aren’t yet old, but still aren’t young.”

As mothers in their early 40s, Curb and Price didn’t see any outlets covering what they and their friends were talking about, so they created it: "a mix of fashion recommendations, interviews with successful women authors and journalists, and articles about topics like sexual health, parenting, and divorce.”

I’ve been loving the newsletter since I subscribed a few months ago, even though I’m not a mother, nor am I in the age demographic they set out to serve. (Proof positive that great editorial content can cross age ranges and demographics.)

You can read previous newsletters here to get a feel for the kind of topics they cover, or check out some of their feature articles and essays here.

Recent essays include, “And Just Like That” Was a Letdown, The Female Innovator Who Changed American Fashion, What My Divorce Revealed About My Friends, The Realities of Empty Nesting, and other compelling topics.

Learn more about Gloria and co-founders Curb and Price at the inline links above, and / or check out:

The Gloria website here, where you can sign up for the newsletter.

The founders’ bios here.

The company profile on LinkedIn here.

An interview with Michelle Curb here, where she talks about building a women's lifestyle media brand and her two decades of experience in digital media revenue.

An interview with both co-founders here, where they talk about launching Gloria, the mission of the publication, what they’re trying to accomplish, and more.

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Copy Resource of the Week: 700 Power Words to Drive Traffic, Engage Readers, and Increase Conversions

Call me a sensitive snowflake, but the actual title of the copy resource I’m sharing this week makes me wince a little.

What is that title, you ask?

“700+ Power Words: The Secret Sauce of Successful Copy Revealed!”

I know what’s happening here … “secret” and “revealed” are what’s known in copy circles as “power words,” so it makes sense they’d use them in the blog title to grab the reader’s attention.

Still, it reads as kind of cringey and over-the-top to me. (Especially with that exclamation point.)

But … while I may not be the biggest fan of that particular headline or every example used in this article, it does include some really solid suggestions.

The article also addresses the rationale behind why these power words work, so even if you don’t use all or even most of them, learning how and why they work can help you when you’re writing copy for your own business or project.

The article also shares 13 places where the use of power words is especially effective, including landing pages, product descriptions, testimonials, social media posts & bios, articles and blog posts, and more.

Discover the power words and how to use them here:

700+ Power Words: The Secret Sauce of Successful Copy Revealed!

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Just for Fun

As an avid reader, I could not wait to read this article when it showed up on my radar a few weeks ago! It did not disappoint.

Enjoy Dan’s eclectic reading list here:

He Read (at Least) 3,599 Books in His Lifetime. Now Anyone Can See His List. [NYT gift link]

After Dan Pelzer died this month at 92, his children uploaded the handwritten reading list to what-dan-read [dot] com, hoping to inspire readers everywhere.

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That’s it for this week, my friend.

As always, thanks for reading, I appreciate you!

Be well. Stay curious. See you again in two weeks, on September 7.

Warmly,

Kimberly