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Easy tagline template, trailblazing women in media & copy resource of the week
Kimberly Houston
June 16, 2024
Hey, hi, howdy, and welcome to Issue #19 of The Subhead, a bi-weekly newsletter about copywriting, marketing & media, and a look at some of the women who make it great.
Here’s what’s on deck in today’s edition:
✨ This week in freelancing
✨ Easy tagline template
✨ Trailblazing Women in Media: Lindsay Peoples Wagner
✨ Copy Resource of the Week: Swipefile.com
✨ Just for Fun
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This week in freelancing …
Between writing about self-service kiosks in doctor’s offices, clinics and hospitals for one client this week, to writing about virtual and telehealth services for another, I wonder, how often do people have any real, live face time with healthcare providers anymore?
On the pitching front, I researched possible clients in the towing and recovery industry to reach out to.
Towing and recovery, what?!
Yes, back in my ad agency days, one of my biggest projects was writing web copy, sell sheets, ads & other assets for Jerr-Dan, a towing and equipment manufacturer. All the copy on that website home page is copy I wrote a few years ago, and I’m happy to see they haven’t changed it. Which believe me, isn’t always the case.
What I find heartening is that there are quite a few women in leadership positions in this industry, and I love to see it!
In any case, if you have any contacts in the towing & recovery industry, keep me in mind. 😉
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Easy tagline template
Wanna fight about taglines?
I say that because I remember reading something a few years ago that declared taglines on a website aren’t that important.
I disagree.
Check out the LinkedIn post I wrote about this below to find out why, and get (what I think is) the easiest tagline template ever.
But only if you want to help your ideal clients & customers decide whether to stay on your website and explore what you’ve got going on.
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Trailblazing Women in Media: Lindsay Peoples Wagner
I came across the subject of this week’s mini-profile on an episode of one of my favorite podcasts, Longform, which features interviews with writers, journalists, filmmakers, and podcasters about how they do their work.
Lindsay Peoples Wagner is Editor in Chief of The Cut, New York Magazine’s style and culture site. Prior to that, she was the top editor of Teen Vogue, where she was the youngest editor in chief of a Condé Nast publication, one the few Black journalists to hold such a position. Before Teen Vogue, she was a fashion market editor for The Cut.
It was during this previous stint at The Cut that she wrote her much-talked-about, eye-opening, article about diversity in fashion, for which she interviewed more than 100 people of color: Everywhere and Nowhere: What It’s Really Like to Be Black and Work in Fashion.
Peoples Wagner previously won the 2017 ASME Next award, which honors outstanding achievement by magazine journalists under the age of 30, and is a co-founder of the Black in Fashion Council.
Quote I love:
On being more than merely a figurehead for inclusivity: “When a lot of people do get a seat at the table, they take the approach of just feeling grateful, pushing the mentality of, ‘Now that I’ve got here, I’m going to say thanks and do whatever I’m told.’ That doesn’t help you or anyone coming after you. You need to show that the person in that seat is going to speak up.”
You can learn more about Lindsay Peoples Wagner at the inline links above, and / or check out:
Lindsay Peoples Wagner will leave her job as the editorial leader of the Condé Nast publication to take over New York Magazine’s style and culture site.
Read her speaker’s bio here and check out her personal website here.
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Copy Resource of the Week: Swipefile.com
I previously talked about swipe files in Issue #10 of this newsletter and shared a resource called Swiped.co.
Today I have another swipe resource to share with you. It’s called Swipefile and it was created by copywriter Neville Medhora.
As a reminder, a swipe file is a collection of marketing and copywriting examples to use for inspiration, research, & brainstorming, etc. – not to copy, though, to be clear – when writing your own copy.
And for me, when I look at another copy asset for inspiration, I don’t choose the ones that feel manipulative, coercive, or too “bro-ey.” Because you will see those out there.
That said, though I have built out a collection of my own copy inspiration resources over the years, I rarely use swipe files these days. But if I do get stuck, it’s comforting to know I have them to refer to.
Check out Swipefile.com here.
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Just for Fun
I loved this recent article in the Hollywood Reporter. Read if you enjoy unfiltered conversations between successful women in the entertainment industry & stories about some of the nonsense they had to put up with.
Michelle Buteau, Renée Elise Goldsberry, Ego Nwodim and Maya Rudolph also join a raucous and revealing conversation about ignoring industry expectations, the pressure to mine their personal lives and tap-dancing for the patriarchy: “My knees are tired, but fish oil helps."
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Alrighty then.
That’s all for this week, my friend.
Be well. Stay curious. See you again in two weeks, on June 30.
Warmly,
Kimberly