7 simple web copy best practices, the gift of perseverance, and copy resource of the week

Hello, my friend. Welcome to Issue #5 of The Subhead, a bi-weekly newsletter about copywriting, marketing & media, and a look at some of the women who make it great.

Here’s what’s on deck in today’s edition:

· 7 simple web copy tips to help you generate more business, bookings & sales

· The gift of perseverance

· Copy Resource of the Week: No-cost email marketing course

7 Simple Website Copywriting Best Practices That Won’t Make You Cry into Your Corn Flakes (but will help you get more business, bookings & sales)

If your website needs optimizing, but you don’t have the bandwidth to rewrite the entire site from top to bottom yourself, a dedicated copywriter on your staff to do it for you, or the time to vet and hire a pro copywriter …

… but you do want to get more email subscribers, book more complimentary consults or strategy sessions, or make more sales, then these seven simple website copy tweaks can help.

Because as “they” say, your website is your 24/7 salesperson.

And that means that while you’re tending to the other parts of your business, or simply off living your life, your website should be doing at least some of the heavy lifting for you when it comes to generating new business.

Get your simple website copy optimization tips here.

The Gift of Perseverance

When I read this article in the New York Times earlier this week, I knew I wanted to share it in today’s newsletter.

It’s the story of an animator who didn’t let multiple no’s and rejections stop her from pursuing her goal of working for Disney.

My favorite quote comes at the very end of the piece:

“The journey that a person takes toward a goal, that is what this movie is about,” Veerasunthorn said. “It took me a few tries to get here. If I were to be discouraged the very first time, this would never have happened.”

She added, as tears brimmed in her eyes, “This film is saying that the choice is always yours, no matter what the situation.”

I may be a sap, but I just love that!

Check it out here:

Disney Rejected Her a Few Times. The ‘Wish’ Director Just Kept Trying.

After she was finally hired by the studio, Fawn Veerasunthorn worked her way up the ranks, and has applied that lesson of perseverance to her new film.

(This is a gift article, so you should be able to read it by clicking on the link above, even if you don’t have a digital subscription to the NYT.)

Copy Resource of the Week

This week’s copy resource is all about email.

I love, love, love email – writing emails, receiving emails, using the power of email to market my services, reading emails from writers & copywriters I love, checking out email breakdowns of successful ecommerce and other businesses … you get the picture.

This week I bring you … a F*R*E*E course to help you master email marketing in 7 days (according to what it says on the tin). 😊

I recently went through this 7-day course myself, and I recommend it.

I’ve done a lot with email for clients over the years, but I wouldn’t consider myself a “master,” and I certainly learned a few new things from this no-cost course.

The course shares “Tried and tested real world strategies. No filler. It’s two decades of experience boiled into 7 practical lessons.”

Lessons include growing an email list, segmentation, anatomy of a successful email, improving open and click-through rates, and more.

And you can’t beat the price!

Check out the Email Mastery course here.

[You’ll also find a gold mine of other fantastic email resources once you click through – teardowns of emails from well-know brands like Casper, Warby Parker, Slack, Headspace, Nike, Spotify and others, along with articles, free handbooks, and lots of other email goodness. Enjoy!]

And that’s all for this week, my friends.

Be well. Stay curious. See you again on December 17.

Warmly,

Kimberly

P.S. If you need copy support, I offer custom copywriting services to creative business builders, which you can learn more about here, and to ecommerce and healthcare brands, which you can learn more about here.

Feel free to reach out if you have any questions or want to discuss a project.